BURNBRAE FARMS FOODSERVICE

SELL SHEET & PACKAGING REDESIGN

Client: Burnbrae Farms

OBJECTIVE

Outside of the various CPG products can be found in local grocery stores for retail consumers, Burnbrae Farms is one of the leading egg suppliers for restaurants and foodservice operations in Canada, along with large bakery and industrial customers across the country. With a rise in business in both the foodservice and industrial category, Burnbrae Farms wanted to completely redesign the look and feel for all their collateral, including sell sheets, packaging, and trade show promotional pieces.

EXECUTION

With new a tagline, fonts, colours, and a fresh direction on all photography; “The Business of Eggs” was created as a way to help promote their already growing business in the foodservice and industrial category. The new photography was directed by me to inspire with its unique recipes shown using eggs, and shot to appear restaurant-quality in both ways of plating and setting. The fonts, colours and photography used along with the tagline became common elements that extended to all communications, and was later rolled out into foodservice and industrial packaging for select SKUs.

**Foodservice Packaging:** Naturegg Free Run Liquid Egg White, Prestige Frozen Sugared Yolk, Prestige Frozen Egg Yolk, Prestige Free Run Liquid Egg Yolk

**Breakfast Sandwiches Packaging:** Egg Cheese & Bacon, Egg & Cheese, Egg, Ham & Cheese

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