COMPLIMENTS

Private Label DESIGN Rollout

Client: Sobeys

OBJECTIVE

Compliments by Sobeys was given a brightly coloured rebrand with a new logo and package architecture that would shape the design for all future packages to come. With this new look and feel, the task was to make it work for hundreds of diverse products, while also finding opportunities to push the design to make it even stronger.

EXECUTION

Through many months of work across a multitude of various SKUs, the private label Compliments packaging lineup has never looked stronger on store shelves. Colourful backdrops, unique patterns/illustrations, paired with delicious looking photography all work together as a family, while the design continues to evolve today.