FOOD TRUCK
APPS’
Packaging Design
Sobeys - Sensations by Compliments
OBJECTIVE
Challenged to create the look for a new line of “Food Truck” inspired frozen appetizers. As part of Sobeys’ private label brand, Sensations by Compliments, these frozen appetizers showcase a wide range of some of the best bite-size offerings inspired by Food Truck flavours across the globe.
EXECUTION
Careful considerations were made to the design to help communicate a “Food Truck” street-food look and feel. Riveted steel paneling, exterior brick textures, bright graffiti-like SKU colours across each product, along with stylized product photography all make this vision come to life.
