#KeepYourSunnySideUp
Social Media Campaign
Client: Burnbrae Farms
OBJECTIVE
In an effort to engage with their consumers while providing helpful tips and information on their products, Burnbrae Farms wanted to create a memorable social media campaign that would span across Facebook, Instagram, Twitter, and Youtube.
EXECUTION
In the theme of communicating a friendly and uplifting message, #KeepYourSunnySideUp became the slogan of the campaign, and went on to be Burnbrae Farms’ most successful social media content to date, generating 8.6 million impressions in its original release. The branded frying pan logo, along with the brightly coloured backdrops and minimal illustrations stood out against anything they had done before, and became a mainstay as a recurring theme that is still in use today.