SOBEYS STORE DESIGN
IN-STORE SIGNAGE + WAY FINDING
Client: Sobeys Inc.
OBJECTIVE
Continuing trends with elevating grocery store experiences, the challenge was to revitalize with a brand new look and feel that could push the envelope for a more premium shopping experience for Sobeys customers. An emphasis on way-finding, premium quality, and many brand new in-store programs were to be created and tested for a new line of Sobeys stores across the country.
EXECUTION
A complete package of in-store signage and decor were created for a brand new store launch in London, Ontario. This store design package included such things as a brand high-wall perimeter graphics, way-finding signs for all major departments, a newly introduced Juice Bar, Dry-Aged Beef section sponsored by Sterling Silver, as well as a number of other in-store programs and promotions.
