YELLOWTAG

Packaging Design

Client: Giant Tiger

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OBJECTIVE

Create a new identity for a large line of products ranging from the kitchen to all around the house basics at an affordable price. The identity and design should be simple and exude no-frill affordability.

EXECUTION

Playing off the name, Yellowtag, emphasis of the word LOW was an early decision in the brand development stage. The heavy wordmark and a “price-tag” shaped wedge became a device that could be used across all packaging while helping create more brand recognition. All white packaging complete with signature yellow accents and simply photography helped further drive home a message of affordability and quality.